DDN follow up on "Drug users are not dirty"

DDN (Drinks and drugs news) interviewed Bob Dale, service manager at Merseycare NHS Trust addiction services about the recent advertising campaign in Merseyside. Apparently service users were consulted, and had actually chosen the name and theme of the campaign which was then approved by the NTA's regional representative.

Bob Dale stands by the campaign saying it's already attracting a "steady response" from new clients. If this is the case, is it worth upsetting a few people in getting these results? Read the whole article and let me know your feelings.

http://www.drinkanddrugs.net/news.html